Travel in Style with Links of London

Links of London is launching a new collection of charms every month throughout 2009.

For the month of March, Links of London are delighted to present a collection of Travel Charms. The miniatures include a mini moped and a bicycle- perfect for whizzing in and out of the traffic.
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The founders of Links of London, husband and wife Annoushka Ducas and John Ayton, have launched a new fine jewellery business operating from 11 department stores.

The 700 sq ft flagship branch of Annoushka opened in Harvey Nicols in London yesterday July 29 and more concessions are due to open in Harrods, Selfridges, House of Fraser, Liberty and Westfield in London.
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Annoushka Ducas was the spirit behind Links of London. Way back in 1990 she had the bright idea of creating a line of small, charming but affordable silver pieces: spoons (I remember a delightful one with a little bird on the end of the handle), cufflinks, charm bracelets. Exactly the sort of thing that most of us are endlessly looking for to give as christening or birthday presents.

From those beginnings she and her husband, John Ayton, built Links of London, which they sold a few years ago....

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Like the loved-up human heart, racing and stopping, soaring and diving, Flutter & Wow seems to dance to a beat all its own.

A dynamic network of lines and gently calibrated angles follow the contours of this beautifully irregular heart, creating a perpetual sense of movement, expansion and contraction.

It is delicate yet strong, angular yet sensuous, open yet caged.

These couture pieces capture the essence of Flutter & Wow whilst dramatising the exquisite glamour of the collection and feature the striking sterling-silver and 18ct gold vermeil neckpieces.
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